He served as Vice President of Strategy and Planning at Grey Istanbul advertising agency and was also a member of the Grey Group Worldwide global strategy council. He founded FutureBright Research and transformed it into FutureBright Group.

Today, FutureBright Group is a data group serving over 1000 global and local brands, with offices in several countries and projects in over 40 countries.
He is leading the establishment of the FutureBright Arts Foundation and working with young entrepreneurs within FutureBright Ventures. He is the author of the book "The Unpredictable". He continues to write columns for Gazete Oksijen and Forbes.